Presented today to my class in press ethics at NYU

1. Your primary interest is in telling the truth and documenting the real.

2. You’ve eliminated, drastically minimized or clearly revealed any conflicts of interest you may have in telling the truth.

3. You’ve told us what we need to know in order to know where you’re coming from, and to decide how much credence we should give your account.

4. You have not relied on deception, lying or trickery to obtain the information in your account.

5. You’ve made it clear to everyone you are using as a source that you are a journalist doing journalism for public use. 

6. You have reason to think your sources are reliable if you have in fact relied on them to make your account truthful.

7. You are trying as hard as you can (within the constraints journalists labor under) to make certain that every fact you pass along is accurate: before, during and after production.

8. You deal in the verifiable, meaning that what you said happened could in theory be checked–verified–by someone else. 

9. You’ve asked whether there is a substantial public interest in telling stories that are likely to also injure private persons.

10. You are not working for any interest other than the public’s interest in knowing what the hell happened.

and… (added later)

11. You have credited those you borrowed from and made clear who originated any material you are re-using.